The Best Loyalty Program for Smaller Businesses
Every Loyalty Program provider will tell you why their Program is better than anyone else’s. However, there really is only one Program that will provide unparalleled Customer Loyalty for smaller businesses.
In 99 cases out of 100, developing a personal rapport with one’s customers and treating them favourably, ‘have one on the house’ for example, will foster stronger loyalty to you and your business than any Loyalty Program could possibly offer at any price. What’s more; your customers will more likely become invested in your success and spread the word about what a great experience they have, with the people that they know.
How about your Regular? I’ll make it just the way you like it!
Where Loyalty Programs typically shine is at the point when maintaining that kind of rapport becomes difficult; when your business has grown and there are multiple points of customer contact or when you can no longer depend on your employees having the time or the inclination to develop these types of relationships with your customers. When most smaller business are just starting out, our advice is simple: build relationships with your customers and treat them like they’re something special.